Design is Collaboration — But It Needs Structure
At Websi, we love working closely with our clients. We welcome collaboration, ideas and feedback. Great design doesn’t happen in a vacuum — it comes from understanding your business, your goals, and the people you serve.
But there’s an art to being a great client. If you’re investing in professional website design, here’s how you can make the most of the process, get the best work from your designers, and ensure everything stays on track.
Respect the Process (Even When It Feels Invisible)
It’s important to understand that when your designers present one logo or one homepage concept, it doesn’t mean we only thought of one. Behind that single recommendation are likely dozens of discarded ideas, discussions, explorations and refinements. We show you what we believe is the best solution for your objectives, your audience and your brand.
We’re not designing for ourselves — or even always for you. We’re designing for your users. Fonts, colours, layouts and structures aren’t chosen at random. They’re informed by industry standards, psychology, accessibility, and familiarity.
We value your opinions. But trust that when we push back, it’s because we’re protecting the success of your project, not being stubborn.
Streamline Your Communication
Designers love feedback. We need it. But efficient feedback is what moves projects forward. Here are a few tips to help your designers stay focused on delivering their best work, not managing endless admin.
- Consolidate your thoughts. Instead of 20 small emails, collect feedback into a single, clear message.
- Be specific. “It doesn’t feel right” is hard to fix. “Can we try a bolder colour to reflect our energetic brand?” is actionable.
- Be prompt. Waiting weeks for feedback slows everything down and creates bottlenecks.
- Avoid unnecessary calls. Let your designers schedule updates when they’re ready. Otherwise, you risk seeing half-baked work and rushing decisions. Milestones matter, but breathing space does too.
Set Clear Expectations Early
During the discovery phase, be precise and open. The more we know about your goals, your audience and your future plans, the better your website will serve you.
Changing direction mid-way is sometimes unavoidable, but clear communication upfront helps reduce surprises, avoids scope creep and keeps your project moving smoothly.
Trust the Creative Journey
We understand the excitement of seeing your project come to life. But try to avoid pushing for sneak previews or rough sketches. Good design needs time to breathe.
A standalone logo might feel flat. The same logo mocked up on packaging, signage or digital screens tells a fuller story. We often prefer to show ideas in context because design isn’t just how it looks — it’s how it works in the real world.
Embrace Progress, Not Perfection
No website, brand or campaign is perfect on day one. The most successful businesses iterate, evolve and refine over time. Your launch is the start, not the finish line.
Our job is to deliver the best possible outcome for your brief, within your budget and timescale. That requires trust, collaboration and realistic expectations.
Why This Matters to You
Being a great client isn’t about knowing design. It’s about respecting the process and trusting the professionals you’ve hired. It’s about communicating clearly, responding promptly and focusing on the bigger picture: achieving results.
At Websi, we’re here to guide you, support you and push for excellence on your behalf. When you work with us as a true partner, we promise you’ll see the difference in the outcome.
📞 Book your free discovery call today
https://websi.com/contact-us/
