What Do We Mean by “Tech Stack” in Website Design?
You’ve probably heard the phrase tech stack used by developers, designers, and agencies. But what does it actually mean? And more importantly, why should you care?
In simple terms, your tech stack is the collection of software, platforms, tools and technologies used to build, maintain and optimise your website. It’s what powers your site behind the scenes, from content management through to security, performance and user experience.
A tech stack isn’t just one tool. It’s how multiple tools come together, working as a system to deliver results.
Not All WordPress Sites Are the Same
Take WordPress as an example. You might think “Oh, it’s built on WordPress, so it’s the same as every other WordPress site.” Far from it.
WordPress is the Content Management System (CMS) — the foundation. But how that foundation is used can vary dramatically. Many developers layer on page builders to create the visual design and user interface.
Popular beginner-friendly WordPress builders include:
Elementor
Divi
Beaver Builder
WPBakery
Visual Composer
More advanced, performance-focused professionals use tools like:
Bricks Builder: https://bricksbuilder.io/
EtchWP: https://etchwp.com/
At Websi, we use Bricks Builder because it gives us the power, flexibility and performance control we need to build high-quality, future-proof websites.
A Tech Stack Is More Than Just a Page Builder
Your page builder is just the beginning. A professional tech stack goes far deeper. At Websi, we carefully select additional tools and plugins to enhance performance, security, SEO and workflow.
Here’s a glimpse into how we structure our stack:
For workflow efficiency
Advanced Themer: streamlines project setup and consistency
For SEO excellence
Rank Math: powerful, user-friendly SEO optimisation
For performance and scalability
ACSS (Automatic CSS): creates structured design systems and variable management for fast, scalable front-end code
For consistency and quality control
UI libraries, component systems, and modern development practices that align across every project
These tools aren’t random. They are chosen because they work well together, are actively maintained by reputable developers, and ensure we can deliver reliable, scalable, high-performance websites.
The Same Principle Applies to Other Platforms
Whether it’s Webflow, Framer, Shopify or even custom-built apps, every platform has its own ecosystem of tools. There are free and premium add-ons, plugins, templates, integrations and utilities that extend the functionality, security and performance of the core platform.
So when a designer or developer mentions their tech stack, they’re referring to this carefully considered toolbox — not just the CMS or platform itself, but the entire ecosystem that supports it.
Why This Matters to You
A well-planned tech stack is the difference between a website that simply exists and one that drives traffic, converts leads, and supports your business long term. It impacts:
Page speed
Search visibility
Security
Scalability
User experience
Maintenance
Integration with marketing tools
At Websi, we don’t use trends or tools because they’re popular. We choose them because they deliver value, are properly maintained, and help us achieve the best results for your business.
If you’d like to learn more about how we build our websites and why our tech stack gives you a competitive edge, we’d love to show you.
📞 Book your free discovery call today
https://websi.com/contact-us/
