What Are AEO and GEO Content — and Why Do They Matter?
Most business owners have heard of SEO. But if you’re only optimising for traditional search engines, you’re falling behind.
Today, search behaviour is changing. Platforms like ChatGPT, Google’s Search Generative Experience (SGE), and voice assistants are answering questions directly — pulling from trusted, structured content. This is where AEO (Answer Engine Optimisation) comes in.
At the same time, local search is getting more precise. Customers want location-relevant content — and Google prioritises pages tailored to their area. That’s where GEO content comes into play.
At Websi, we optimise for both — helping your brand appear in AI-driven results and in hyper-local searches.
How Websi Optimises AEO & GEO Content
We structure your website content so it performs well in both AI-powered results and local search listings.
Our approach includes:
- Schema Markup (Structured Data)
We add code that helps search engines and AI models understand your content better — improving your chance of being featured. - Conversational Content Formatting
FAQs, concise answers, and long-tail keyword strategies that match how real users phrase their questions. - Location-Specific Pages
We create dedicated landing pages tailored to individual towns, cities or regions — improving local rankings and relevance. - Entity-Based Optimisation
We align your content with topics and entities used in AI language models to boost semantic visibility. - Generative Engine Testing
We monitor how your content is being surfaced in tools like Perplexity, Gemini, and ChatGPT.
Why AEO & GEO Content Give You an Advantage
Search is no longer just about ranking #1 on Google. Today’s opportunities lie in being selected as a featured answer — or being shown as the best local option.
Ignoring this shift means:
- Missing out on AI-generated traffic
- Failing to appear in voice assistant results
- Being outranked in local search by better-optimised competitors
- Losing visibility in zero-click searches
- Having content that’s hard for AI models to trust or cite
Top 5 Reasons AEO & GEO Content Drive Results
- Voice Search Growth
Nearly 50% of people use voice assistants daily, and they prioritise structured, answer-based content.
Source: PwC – Consumer Intelligence Series: Voice Assistants
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/voice-assistants.html - Rise of AI-Generated Answers
Generative engines like Google SGE and ChatGPT pull content from trusted sites with structured markup.
Source: Search Engine Journal – What Is Answer Engine Optimization?
https://www.searchenginejournal.com/answer-engine-optimization/487036/ - Featured Snippets Drive More Clicks
Answer-focused content earns placement in featured snippets, which can double your organic click-through rate.
Source: Backlinko – Featured Snippet CTR Study
https://backlinko.com/featured-snippets - Local Searches = Higher Intent
Users searching by location are more likely to convert — especially when content reflects their region.
Source: Think With Google – Local Search Stats
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/local-search-mobile-insight/ - Better Trust & Authority Signals
Structured, helpful content earns trust — not just with users, but with AI models too.
Related Websi Insights
Also read:
What Is AEO, GEO and SEO — and Why They Matter for Your Business
And:
Why SEO Still Matters in a World of AI
Useful:
Why Discovery and Research Should Always Come First
Let’s Make Your Website AI-Ready and Locally Relevant
Websi helps you rank smarter — not just higher. From schema to landing pages, we build content designed to succeed in AI search and dominate local results.
📞 Book a free discovery call with Websi today and let’s prepare your business for how people search now — and in the future.
