Page Speed: More Than Just a Loading Time
With high-speed broadband, 5G, and AI-generated search results dominating the digital landscape, it’s easy to assume that page speed is no longer a concern.
But that couldn’t be further from the truth.
In fact, page speed is more important today than it’s ever been — not just for SEO, but for real business results like bounce rate, engagement, and conversions.
Whether you’re running a B2B service, a SaaS product, or an ecommerce store, your website’s speed directly impacts how users and search engines perceive your brand.
Speed = User Experience = Conversions
First impressions happen fast — and most users won’t wait for a site to catch up.
- A delay of just 1 second in page load time can reduce conversions by up to 20%.
- 53% of mobile users abandon pages that take longer than 3 seconds to load.
- Speed is one of Google’s Core Web Vitals, meaning it directly affects search rankings.
In short: a faster website = better user experience = higher conversion rates.
“But AI Ranks Answers Now – Does Speed Still Matter?”
Yes — and here’s why.
While AI-generated summaries (via Google’s SGE, ChatGPT, etc.) now appear before traditional search results, users still click through to your website to validate, compare, or explore.
When they do, they expect speed. If your site is sluggish, they’ll leave before you’ve had a chance to make an impression.
And those who do arrive directly (via ads, emails, or social media) aren’t waiting around either.
Why Google Lighthouse Reports Still Matter
Google Lighthouse is one of the most trusted tools for measuring website performance. It simulates a real user’s experience and grades your site based on key categories:
- Performance (including speed and load time)
- Accessibility
- Best Practices
- SEO
- Progressive Web App readiness
These scores directly influence your search visibility, especially when combined with Core Web Vitals. But more importantly, they reveal how well your site serves real users on real devices — including those with slower connections or older phones.
At Websi, we run detailed Lighthouse audits before and after every project — and we make sure the sites we deliver consistently hit top scores.
What’s Slowing Your Site Down?
Even with a fast connection, users might still experience delays due to:
- Bloated themes and plugins
- Unoptimised images and videos
- Poor hosting or server response times
- Uncached content or scripts
- Lack of a Content Delivery Network (CDN)
Many of these issues aren’t visible until a proper audit is performed — which is why so many businesses unknowingly lose traffic and leads every day.
Websi’s Speed-First Approach
We don’t just build beautiful websites — we build fast, high-performing platforms that work as hard as you do.
Here’s what sets Websi apart:
- Premium UK-based hosting with Ryzen hardware and NVMe SSDs
- LiteSpeed Cache and Brotli compression enabled by default
- CDN with 88+ global PoPs for international delivery
- Clean, optimised code without bloated templates
- Google Lighthouse and Core Web Vitals compliance
Whether we’re designing a new site or optimising an existing one, performance is built into everything we do.
In Summary: Don’t Let Speed Kill Your Sales
In an age of instant results, AI summaries and high expectations, a fast website isn’t optional — it’s foundational.
If your site is slow, you’re losing users before they’ve had a chance to see what you offer. But with the right tech, structure, and support — you can turn your site into a lightning-fast conversion tool.
Book a Free Speed & Performance Audit
Not sure how fast your site really is? Let’s find out.
👉 Book your free discovery call with Websi
We’ll review your site’s speed, highlight areas for improvement, and show you how we can deliver a site that looks great and performs at the highest level.
